- HICONTRAST - SOUTH WEST, AUSTRALIA
Purpose-Led Strategy-Driven. Crafted for Impact.
Purpose-Led
Strategy-Driven.
Crafted for Impact.
Brand strategy & creative direction for ambitions lifestyle, outdoor, and wellness brands.
SPECIALITY
Brand Strategy & Identity
FOR
Founder-led brands
NOW BOOKING
Q3 - 2 Slots remaining
WHAT WE DO
HiContrast is the strategic brand studio for founder-led outdoor, lifestyle and wellness brands; building bold, culture-driven identities that connect, differentiate and scale.
We partner with ambitious founders to turn ideas into magnetic brand experiences through strategy, identity, and creative direction.
Selected Work
BRANDING • UI
MVP STRATEGY • BRANDING
STRATEGY
STUDIO INTRO
A Creative Studio for
ambitious founders
For over sixteen years I’ve been helping clients scale their businesses through strategy, design, and creative thinking. I know how to develop craft at scale.
If you’re building a brand for people who value adventure, connection, sustainable products and time spent outside – you’re in the right place.
STUDIO APPROACH
VIVID Framework — how we build brands with momentum.
A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.
01 / Strategy
V
Vision
Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.
02 / Art Direction
I
Inspire
Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.
03 / Design
V
Visualise
Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.
04 / Refine
I
Identity
Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.
05 / Deliver
D
Deliver
A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive
STUDIO APPROACH
VIVID Framework — how we build brands with momentum.
A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.
V
- Vision
Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.
I
- Inspire
Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.
V
- Visualise
Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.
I
- Identity
Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.
I
- Deliver
A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive
Three Ways to Scale
Clarity First
Momentum Second
Self-Paced
Brand Foundations Kit
Not sure where to start? Clarity and tools to move forward with confidence — on your own terms, in your own time.
$297
Digital Download · Instant Access
- Brand foundations introduction & prompts
- Vision, mission, purpose & positioning
- ICP Customer worksheet & competitor map
- Brand personality profile
- How-to guide for brand consistency
Group Workshop
Strategy Foundations
Clarity first, then momentum. A half-day strategy workshop for founders with traction who need a confident path forward
$3K AUD
4-Hour Workshop · Live or In-Person
- Strategic blueprint for your business
- Clear positioning statement & USP
- Brand personality & tone of voice
- deal audience profile & pain points
- Curated moodboard for visual direction
FULL Transformation
VIVID Transformation
The full VIVID brand transformation – strategy, identity, and creative direction working together end-to-end.
$24K AUD*
8-10+ Weeks · *Min Investment
- Full VIVID 5-Step transformation
- Market positioning for differentiation
- Premium identity & scalable brand system
- Digital presence that drives results
- Brand guidelines and training for success
Client Feedback
Crafted for connection
Driven by results
“The strategy workshop helped align us on the same page. We know where we're going and we're sticking to that, when people give us advice on this and that, we just go back to what we know is true and don't get pulled in other directions”
Quentin Gobregts
Founder, Sons & Daughters
Kathryn has a rare ability to ask the right questions and decipher what actually matters when defining a brand. Her strategic thinking is sharp, her aesthetic instincts are exceptional, and her ability to think about the whole customer journey is what sets her apart.
Pete Brennan
Mentor, Brand Mastery Accelerator
“I had the pleasure of working alongside Kathryn, prior to her launching as an independent consultant. She is a dedicated designer who understands the value design brings to businesses, seamlessly communicating across stakeholders and industries. She is a visual problem solver, refining complex problems into exceptional visual solutions.
Jane Mcnamara
Product Manager, Co-Worker
"Working with Kathryn on our first visual prototype helped us secure our initial seed round. With her continued digital product expertise and UI/UX input, we scaled our MVP significantly, including being named a Deloitte Fast 50 Rising Star."
James Sanders
Founder, Evermed
Project Showcase
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
Good Glass – From garage ding repairs to surfboard laminating co
PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
Good Glass – From garage ding repairs to surfboard laminating co
PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education
Common Questions
Before we talk
Lets clarify
How is brand strategy different from brand identity?
Strategy is the thinking, the foundation your brand is built on. Vision, mission, purpose, positioning, differentiation, ideal audience, and brand personality. A strong brand strategy acts as a north star, providing clarity for every expression of your brand and guiding how it shows up in the world, who it’s for, and why it exists.
Brand identity is the creative expression of that thinking. It defines your brand as if it were a person: how it looks, sounds, feels, and behaves. Visually, that means colour, typography, texture, pattern, and imagery. But identity also includes the language you use, the way you communicate, and the overall experience you want a customer to have every time they interact with your brand.
You can’t do one well without the other. At HiContrast, we do both together, in sequence, intentionally.
How long does a VIVID project take?
Timelines vary depending on scope and package. Strategy Foundations Workshops include a half day workshop and recommendations typically provided within a week. Full brand transformation projects, Bronze through to Gold, run between six and twelve weeks. Full brand and digital engagements sit closer to 12 weeks, unless specified. We’ll provide a clear timeline before we begin so you know exactly what to expect and when.
Do you only work with lifestyle, outdoor and wellness brands?
It’s our focus and where we do our best work, but we make room for founders whose values align, even when the category is slightly adjacent. Hospitality, travel, destination businesses, and premium food and beverage are all spaces we prefer.
What matters most is working with founders who understand the value of brand and who are ready to invest in their business goals. We’re drawn to ambitious experience-led businesses, DTC brands, and destination-based operators who understand the rhythm of high and low seasons and are building something with genuine community at the centre.
What does working together actually look like?
You work directly with Kathryn, Studio Founder and Senior Creative with over eighteen years of agency and industry experience. One point of contact, no handoffs. Expect weekly working sessions, clear milestones, and honest communication at every stage. We treat every engagement as a genuine partnership, not a transaction. We welcome the opportunity to collaborate with creatives with adjacent expertise such as photography, video and motion when a project calls for it.
Can you help once the brand is live?
Yes. While our core engagements are project-based, we love watching brands succeed once they’re in the world. We offer project based creative direction for scaling brands: seasonal campaigns, packaging extensions, new product launches, and digital product work. If the brief is right, we’re in.
Where are you based and do you work remotely?
HiContrast Studio is based in South West, Western Australia. We work with founders across Australia, New Zealand, and internationally. Most engagements run entirely remotely via video sessions, shared working documents, and collaborative tools, with occasional in-person intensives for local clients.
How do I know which package is right for me?
That’s exactly what the discovery call is for. We’ll talk through where your brand is, where you want it to go, and what’s getting in the way, and recommend the engagement that fits your stage and budget honestly. If it’s not the right time to invest, we’ll tell you that too.
Do you offer payment plans?
Yes. We understand that brand investment is significant, particularly for self-funded founders. Staged payment structures are available across all packages. We’ll outline the options clearly during the proposal stage so there are no surprises.